One of America’s biggest media groups has launched a blockchain platform to help other news organisations to monitor how their content is being used online.
Fox Corporation’s Verify is designed to address the growing challenges posed by artificial intelligence.The media group, headed by Lachlan Murdoch, who is also chairman of News Corporation, the owner of The Times, will use Verify to negotiate deals licensing its content, with a large portfolio of intellectual property across Fox News, Fox Sports, Fox Entertainment, among others, to artificial intelligence companies. The story was first reported by Axios, the American news website.
Fox is also in active discussions with other media groups, suggesting that the tool will give them leverage in their negotiations with AI companies.
Media companies can register their content to the platform to verify that it is theirs. Once verified, they can grant usage rights to AI platforms.
Melody Hildebrandt, chief technology officer at Fox Corporation, told the website that the company had built integrations with third-party publishing systems to allow media companies to automatically assign their content to the Verify protocol when they publish it from their content management systems.
Fox shares closed down 31 cents, or 1.1 per cent, at $28.17 in New York last night.